GIFFGAFF
United Kingdom
2024
DESCRIPTION
THE PROJECT AIMS A DYNAMIC PR CAMPAIGN THAT POSITIONS GIFFGAFF AS THE GO-TO SITE FOR REFURBISHED PHONES. THIS WILL BE ACHIEVED THROUGH STRATEGIC ADVERTISING IN HIGH-TRAFFIC LOCATIONS FREQUENTED BY THE TARGET AUDIENCE, COMPLEMENTED BY DIGITAL ADS ON THEIR MOST CONSUMED PLATFORMS. THE CAMPAIGN WILL FEATURE PLAYFUL, CREATIVE AND DISRUPTIVE PRODUCT ANIMATIONS TO ENGAGE CONSUMERS EFFECTIVELY.
THE MAIN CONCEPT TO THIS INITIATIVE IS THE "SECOND CHANCE, FIRST CHOICE" MESSAGING, WHICH EMPHASIZES THAT VALUE OF GIVING REFURBISHED PHONES A SECOND CHANCE WHILE SIMULTANEOUSLY ESTABLISHING GIFFGAFF AS THE FIRST CHOICE FOR PURCHASING THEM.
DISCIPLINES
PROMOTIONAL STRATEGY
CREATIVE DIRECTION
CONCEPTUAL DESIGN
PR CAMPAIGN
3D DESIGN
COPYWRITING
ADVERTISING
MOTION DESIGN
RELATED
