CREATIVE CONSCIENCE
United Kingdom
2023
DESCRIPTION
THIS PROJECT AIMS TO CREATE INNOVATIVE SOLUTIONS FOR A FAIRER, HEALTHIER, AND MORE SUSTAINABLE WORLD BY ADDRESSING PRESSING ISSUES AS PLASTIC POLLUTION.
THE PROPOSAL WAS THE USE OF INTERACTIVE BINS ON BEACHES TO REDUCE PLASTIC POLLUTION. EACH BIN WILL FEATURE A POSTER WITH QUESTIONS RELATED TO THE POLLUTION DATA, OFFERING MULTIPLE-CHOICE ANSWERS. AN ACCOMPANYING APP WILL ENHANCE THAT EXPERIENCE, PROVIDING REAL-TIME LOCATION DATA AND ALLOWING USERS TO SCAN QR CODES AND PRODUCT BARCODES TO ANSWER QUESTIONS. CORRECT RESPONSES WILL EARN POINTS, WHICH CAN BE REDEEMED FOR REUSABLE ITEMS, INCLUDING A LIMITED-EDITION CAMPAIGN OFFERING REWARDS.
IT SEEKS TO INSPIRE MEANINGFUL CHANGE THROUGH ENGAGING, PRACTICAL SOLUTIONS THAT PROMOTE ENVIRONMENTAL RESPONSIBILITY
DISCIPLINES
PROMOTIONAL STRATEGY
CREATIVE DIRECTION
CONCEPTUAL DESIGN
PR CAMPAIGN
APP DESIGN
COPYWRITING
ADVERTISING
UX/UI
PRODUCT DESIGN
VISUAL IDENTITY
PROTOTYPING
RELATED
