COVENTRY UNIVERSITY
United Kingdom
2022
DESCRIPTION
THE PROJECT IS FOCUSED ON THE DEVELOPMENT OF VISUAL IDENTITY FOR A HIP-HOP FESTIVAL CALLED "STRAIGHT BARS FEST" AND ITS CREATION OF AN EYE-CATHING BANNER. THE FESTIVAL NAME REFERENCES "STRAIGHT BARS" IN LYRICS—STRONG, CLEVER AND LAYERED WITH MEANING. THIS CONCEPT IS REFLECTED IN THE DESIGN THROUGH CLEAN, SOLID LINES, SYMBOLIZING BOTH THE PRECISION OF GOOD LYRICS AND HIP-HOP'S STRAIGHTFORWARD, BOLD NATURE.
THE GOAL WAS TO CREATE AN BASIC IDENTITY AND VISUALLY ENGAGING AND AESTHETICALLY PLEASING BANNERS THAT HARMONIZE WITH THE FESTIVAL'S THEME AND MUSIC GENRE, OFFERING A DISTINCTIVE AND MEMORABLE COMPOTITION.
DISCIPLINES
PROMOTIONAL STRATEGY
VISUAL IDENTITY
CONCEPTUAL DESIGN
APPAREL DESIGN
COPYWRITING
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