THE DESIGN MUSEUM
United Kingdom
2023
DESCRIPTION
THE PROJECT FOCUSES ON PRODUCING AN ORIGINAL GRAPHIC DESIGN PRODUCT FOR SALE IN THE DESIGN MUSEUM SHOP THAT EMBODIES AN UNIQUE SIGNATURE STYLE AND SHOWCASES GRAPHIC DESIGN EXPERTISE. THE PRODUCT, AN AUGMENTED T-SHIRT, MERGES ARTISTIC EXPRESSION WITH TECHNOLOGICAL INNOVATION TO EXPLORE ITS CONTEXTUAL PLACEMENT WITHIN CONTEMPORARY DESIGN.
THE MESSAGE "BELIEVE IN YOUR VISION" IS INTEGRATED INTO THE DESIGN, OFFERING MOTIVATION TO THE WEARER AND VIEWERS ALIKE. ENHANCED BY AUGMENTED REALITY THE GARMENT ALLOWS USERS TO UNLOCK AN ANIMATION THROUGH THEIR SMARTPHONE CAMERAS, BLENDING ART AND TECH TO CREATE AN INTERACTIVE AND INSPIRATIONAL EXPERIENCE.
DISCIPLINES
PROMOTIONAL STRATEGY
CONCEPTUAL DESIGN
APPAREL DESIGN
PRODUCT DESIGN
3D DESIGN
LABELLING
PROTOTYPING
AUGMENTED REALITY
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