COVENTRY UNIVERSITY
United Kingdom
2023
DESCRIPTION
"ONE STEP" DEGREE SHOW PROJECT FOCUSES ON COMPETING TO HAVE THE BEST PROPOSAL, AIMING TO CAPTURE THE UNIQUE SPIRIT OF THE CLASS AND EFFECTIVELY COMMUNICATE THEIR OFFERINGS. THE CONCEPT REVOLVES AROUND THE JOURNEY OF PERSONAL IMPROVEMENT AND SELF-PROGRESS, EMBODIES IN A BRAND IDENTITY THAT HIGHLIGHTS BRAVERY, EXPLORATION, EFFORT AND TEAMWORK.
DELIVERABLES INCLUDE A COMPREHENSIVE BRAND STYLE GUIDE AND ITS APPLICATION ACROSS PROMOTIONAL MATERIALS, EMPHASIZING THE IMPORTANCE OF COLLABORATION AND CREATIVITY. USING 3D VISUALS TO SYMBOLIZE ADAPTABILITY AND EXPLORATION, THE PROJECT ENCOURAGES INDIVIDUALS TO EMBRACE THEIR UNIQUE PATHS TOWARDS GROWTH, INSPIRING THEM TO TAKE THAT PIVOTAL STEP TOWRAD THEIR ASPIRATIONS.
CREATED IN COLLABORATION WITH GIOVANNI NAMIS.
DISCIPLINES
PROMOTIONAL STRATEGY
CREATIVE DIRECTION
VISUAL IDENTITY
CONCEPTUAL DESIGN
WEB DESIGN
3D DESIGN
APPAREL DESIGN
PROTOTYPING
UX/UI
RELATED
